Results

Roofers making real money with performance marketing.

Every campaign below is built the same way: exclusive leads, tracked calls and a cost per lead kept under $20 — so the spend is easy to defend and easy to scale.

Case studies

Ad spend in. Signed jobs out.

Roofing — Dallas–Fort Worth, TX

Summit Ridge Roofing

Buying shared leads at $95 a piece and competing with four other roofers on every call.

Google Ads on high-intent roof replacement searches
Dedicated storm-damage landing page with quote form
Call tracking on every campaign and service area

“We stopped paying for shared leads completely. Every call comes to us and nobody else, and our crews have been booked out for months.”

Owner, Summit Ridge Roofing

Ad spend: $6,400/mo
Exclusive leads: 412
Cost per lead: $15.53
Jobs booked: 48
Revenue attributed: $873,000
ROAS: 11.4x

Roofing & Siding — Tampa, FL

Coastline Roofing & Exteriors

Strong reputation, but lead flow dropped off every time referrals slowed down in the off-season.

Facebook & Instagram lead campaigns with real project photos
Retargeting for homeowners who requested an estimate
Google Business Profile and review generation

“The off-season used to scare us. Now the phone rings in January the same way it does in July.”

General Manager, Coastline Roofing & Exteriors

Ad spend: $4,100/mo
Exclusive leads: 268
Cost per lead: $15.30
Jobs booked: 31
Revenue attributed: $512,000
ROAS: 10.4x

Residential & Commercial Roofing — Columbus, OH

Ironclad Roofing Co.

An outdated website that ranked for nothing and turned mobile visitors away before they called.

New mobile-first contractor website with click-to-call
Local SEO across 14 suburbs in the service area
Search campaigns split by roof repair vs. full replacement

“We added a second crew nine months in. The website finally does the selling for us.”

Founder, Ironclad Roofing Co.

Ad spend: $3,250/mo
Exclusive leads: 197
Cost per lead: $16.50
Jobs booked: 26
Revenue attributed: $394,000
ROAS: 10.1x

Results reflect completed client campaigns. Individual performance varies by market, service area and budget.

Contractor crew working on a residential roof at golden hour

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